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News Releases

Stay up-to-date with the very latest IRS news.


25th March 2020

With the Prime Minister’s announcement on Monday regarding enforcement of the social isolation guidance, we took the decision to close the office from 5pm yesterday. We will reopen at some point in the future when the guidance changes but felt that it's the right thing to do.

Rest assured, with all staff now safely working from home, we are fully operational and continuing to provide the pipeline services our clients rely on.

Hopefully, like me, you have faith in both our society and the ability of the economy to bounce back. And we can all do our bit to help, whether it be supporting key workers, assisting neighbours with their shopping or trying to maintain a ‘business as usual’ approach. The key will be in keeping a positive outlook, recognising that this is likely to be a temporary situation, and doing everything possible to overcome the challenges presented.

What we can be certain of is that some of the changes will become permanent. It is unlikely that the thousands of workers who are suddenly able to work from home will want to rush back to the office once the restrictions are lifted. So, adapting to a different way of working is essential for all businesses in order to stay effective.

We have already spent time retraining our teams so that they are able to embrace this move to mass homeworking. Not only have we been able to maintain service levels, but have actually seen the quality of conversation increase, with the contacts often having more time available to talk and being more receptive to the opportunity to do so.

I’d like to thank our wonderful staff for their efforts so far and it is testament to the work they are doing that we have been able to adapt so quickly.

Best regards,

Iain Borrowman


22 January 2020

This year marks a very special anniversary for IRSMarketing.

The Company has been generating business-to-business sales pipeline for our clients in the global tech industry for over three decades!

Initially, the Company was started-up by our Chairman, Paul Stewart and his wife, Simone, under the name of IRSDirect and offered extensive research and insights, along with telemarketing services.

In the Spring of 2018, the Company underwent a re-brand and name change to IRSMarketing, in order to better align the services we provide to our clients in the ever-changing tech world.

Today, we are proud of our achievements over the past 30 years and we are particularly impressed with how much unrivalled industry knowledge and expertise we have accumulated along the way, as well as having had the pleasure of working with some of the world’s best companies such as IBM, Xerox, Eaton and Kofax.

Today, IRSMarketing is a full Marketing service agency, offering a wide range of sales pipeline generation and support services including Channel Enhancement, Inbound Response Follow-Up, Inside Sales, Data Management, Social Prospecting, Digital and Event Support.

Here’s to the next 30 years! Congratulations to everyone at IRSMarketing!


20 January 2020

Here at IRSMarketing, Europe’s leading B2B sales pipeline generation agency for the global tech industry, we are proud of our employees and as such, when the opportunity arises, we like to promote employees from within the Company.

This new year is no exception and we are delighted to announce two internal promotions.

Lorna Kirk is promoted to Operations Manager.

In this role Lorna will be looking at overall performance, and areas for improvement, as well as celebrating and encouraging staff to reach and exceed their targets.

Richard Hawes is promoted to Campaign Delivery Manager.

In this role, Richard will be a focal point for our clients and ensuring that their campaign needs are being met on time and on budget.

Congratulations! We wish Lorna and Richard the very best!


7 February 2019

Berna Cody is Promoted To Campaign Delivery Manager

IRSMarketing, the leading B2B sales pipeline generation agency, is pleased to announce the promotion of Berna Cody to Campaign Delivery Manager (CDM).

Berna rejoined IRS in December 2017, as a Team Leader, having spent 4 years away working in IT sales. Since her return, she has demonstrated exceptional skills in generating new sales pipeline for global IT client accounts.

In her new role, Berna will be responsible for overseeing several large IT accounts on behalf of the company. Berna has excellent people management skills and has risen to the challenge of getting the best results for our clients every time.

Berna has a Masters in Urban Design, and is a keen photographer in her spare time.

“This promotion is fantastic news for me and very exciting, too! I look forward to working closely on our client accounts and adding value to such a dynamic team here at IRS,” said Berna.



18 January 2019

IRSMarketing promotes Samantha Pullen to Training Manager

IRSMarketing, the leading B2B sales pipeline generation agency, has promoted Samantha Pullen to the role of Training Manager.

In this role, Samantha will be responsible for all aspects of our training, working to enhance the skills of our team members, through regular reviews, tailored support and on-going development. In addition, she will also be responsible for ensuring our training materials meet the highest standards.

Samantha is passionate about her role and says, “I aim to help our BDE’s to understand that the role can be exciting and fun, yet professional at the same time. And, when carried out with exceptional skill and technique, it gets the results our clients desire. We have a great mixture of personalities and cultures, but ultimately, we share the same goal to be the best.”



14 January 2019

Jack Griffin becomes an IRSMarketing Team Leader

IRSMarketing, the leading B2B sales pipeline generation agency, has promoted Jack Griffin to Team Leader.

Jack joined IRS in October 2017, as a Business Development Executive (BDE), generating quantifiable pipeline for one of our key clients. Since July last year, Jack has been involved in the Team Leader training scheme and today, following lots of hard work and dedication, he is ready to take the next step.

During his training period, Jack received additional support and training from both our Operations Manager and his Campaign Delivery Manager, which have helped to develop his people and time management skills, as well as his understanding of the management reporting process.

In his new role, Jack will be responsible for working with and motivating his fellow team members and overseeing their day-to-day activities.

Jack said: “I am very excited about this promotion and the journey ahead. The faith that the company has shown in me gives me the drive to succeed in this role and motivates me to continue to provide great results for our clients.”


3 APRIL 2018

Say ‘goodbye’ to IRSDirect and say a big ‘hello’ to irsmarketing!

IRSDirect, the leading B2B marketing agency, completes a successful rebrand from IRSDirect to irsmarketing!

The transition to irsmarketing mirrors a more marketing-focused approach to the business of creating new customers for its long-standing clients, including the biggest names in the global tech world, IBM, Xerox, Infosys and SAS. irsmarketing combines historic direct marketing techniques with new, ground-breaking digital and social marketing to help its clients win out in an increasingly hyperactive and competitive marketplace. Continuing on its growth path, irsmarketing will expand in 2018 into new territories within Europe and beyond.

Plus ca change…the more the market changes, the more it stays the same.

Paul Stewart, irsmarketing Chairman: “Too many marketers expect too much from new marketing technology whizz-bang on its own. As with all innovation, the secret is to combine the best of the old with the new. Not all old is bad, not all new is a panacea. At irsmarketing, we’ve joined-up tried and tested techniques with smart new tools to achieve outstanding results for our clients. This rebrand is a recognition of that change in the market.”


Learn more

An update from us to you

With a second round of national lockdown in England from today, and similar in place in the other home nations, we just wanted to assure you that it is business as usual for us. more

Focus on Increasing Your Market Share

Unlike many companies, that have opted to write-off this year with the hope that the next one will be better, IRS’s clients have been focused on increasing their market share. more

Looking for a 20% increase in Sales Pipeline?

With additional restrictions coming into force due to Covid-19, you could be forgiven for thinking that all businesses are retreating into their shell and waiting until things blow over. more

So, should you restart or shouldn’t you?

​With the Prime Minister’s announcement last week that those that can work from home should, it leaves us all in a situation that could last a further 6 months at least. more

The Reality of Home Working

So, how are you? How has Lockdown been for you? more

Attitude is Everything

IRSMarketing is not about a bunch of people making phone calls in order to tick boxes. We are the front end of our customers’ sales process. more

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